Grew up playing competitive video games and always had to settle for the cheapest, best 'bang for the buck' builds.
Although only play competitive Overwatch, wanted to build a somewhat overkill rig to live out that childhood dream.
Lots of help from youtube (bitwit, Paul's Hardware, etc), buildapc reddit, and pcpartpicker.
CPU: Not a crazy overclocker, but wanted to hit 5.0 easily. Bought a pre-binned 5.1 from Silicon Lottery and paid de-lidding as well. Currently at 5.0 @ 1.35v comfortably.
CPU Cooler: The Kraken x62 was the reason I wanted to start this build. Never was into AIO or anything water for that matter, but it just looked too beautiful to not get.
Motherboard: Wanted to get the Formula for its integrated I/O shield, but settled on the CODE. No other reason besides looks.
Memory: Wanted four sticks of dominator plats with alternating LED bars from blue/white.
Storage: Don't need much storage unlike a lot of users. Wanted to get the fastest within reason.
GPU: This was the second deal breaker in addition to the Kraken x62. Needed the EVGA FTW3 no matter what. I think EVGA hands down looks better than any other manufacturer out there. Just my opinion of course.
Case: Wavered between the NZXT s430 Elite but decided to get the Enthoo Evolv with Tempered Glass. Haven't looked back, it's been a joy to work with.
PS: EVGA SuperNOVA P2 850W with custom Cablemods sleeved cables with cablecombs. Not much to say here except it's a rock solid brick.
Fans: 2x Noctua NF-A14 Industrial 3000's for pulling on the x62 radiator. 3x NZXT Aer RGB140's for the RGB goodness. NZXT's Hue+ and internal USB stick to combine it all.
All in all, it was a joyful process. I spend time just staring into the case still. Pictures don't do it justice. Hope you guys enjoyed this post.