Second build, finally convinced a friend to join PCMR with me. His only demand was RGB, more specifically, blue. I had proposed a build using PCPP, he was on board, so we went to Micro Center and purchased everything.
Being that cosmetics were a priority, I recommended the Lian-Li case because of the double glass panels. I had always liked the way this case looked in photos, and it definitely does not disappoint. Very easy to remove all panels, sturdy construction, easy cable management.
We went the Ryzen route because of my personal experience with the i5-8600k. The slight sacrifice in FPS was worth it for the ability to multi-task, I run into issues running multiple programs while gaming in 1440p.
Asus ROG motherboard and GPU was just the best deal offered, which is why we chose those specific products. My only recommendation on the GPU was an RTX2060, reason being that benchmarks prove it to be =/+ a 1070Ti.
RAM choice was heavily weighed by RGB, the ability to sync with Aura, and the fact that I use it myself.
860 Evo SSD, because SSD. PSU, because 80+ Gold. Corsair AIO and LL120, because cosmetics.
(FYI: We do plan to add additional fans in the near future, although thermals are more than reasonable.)